PRESIDENTS PLAZA

DESIGN TEAM:
LOCATION:
CHICAGO, ILLINOIS
FEATURED ARTISTS
Ruben Aguirre, J. Goldcrown
PHOTOGRAPHY BY:
Ruben Cantu Media
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THE STORY

Indiewalls worked in collaboration with the artist and ownership to design and develop this lively mural for Midtown Fitness, Presidents Plaza’s full-service gym. Ruben Aguirre sourced inspiration from the existing color palette of the entire office to create dynamic tones and compositions in order to reflect the unique energy of a fitness environment. By placing the mural above the gym, it takes on a larger than life and immersive experience that is heightened by the fluid movement of Ruben’s gestures and shapes.

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