Tru-ly Local Mural WaLL Brand Collective
Program: Brand standard "Tru-ly Local Mural Program"
Client: Hilton Worldwide
Design Team: FRCH
The Story: Tru by Hilton is Hilton’s latest, fastest growing hotel brand. To facilitate the rollout of more than 300+ hotels in the next 2-3 years, Hilton partnered with Indiewalls to create a custom, local mural for each property. Below is a selection of some of our favorite Tru murals so far.