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Tru-ly Local Mural WaLL Brand Collective

Program: Brand standard "Tru-ly Local Mural Program"

Client: Hilton Worldwide

Design Team: FRCH

Featured Artists:  Avery Orendorf, Eleanor Doughty, Joe Van Wetering, Jay Roeder, Alex Solis, Josh Lafayette, Susana Paz, Dylan Balliett & Jay Crum 


The Story: Tru by Hilton is Hilton’s latest, fastest growing hotel brand. To facilitate the rollout of more than 300+ hotels in the next 2-3 years, Hilton partnered with Indiewalls to create a custom, local mural for each property. Below is a selection of some of our favorite Tru murals so far. 

Completed Projects