Tru-ly Local Mural WaLL Brand Collective

Program: Brand standard "Tru-ly Local Mural Program"

Client: Hilton Worldwide

Design Firm: FRCH

Tru Artists:  Avery Orendorf, Eleanor Doughty, Joe Van Wetering, Jay Roeder, Alex Solis, Jay Lafayette, Susana Paz, Dylan Balliett, and Jay Crum 

Tru by Hilton is Hilton’s latest, fastest growing hotel brand. To facilitate the rollout of more than 300+ hotels in the next 2-3 years, Hilton partnered with Indiewalls to create a custom, local mural for each property. Below is a selection of some of our favorite Tru murals so far.